Why Shelly?
Personal attention from Shelly, backed by the resources of The Gunderson Group—including in-house marketing at her fingertips to create, refine, and respond.
Explore the Approach
The work behind your sale
An MLS listing puts your home on the market. The work goes much further: thoughtful preparation, informed pricing, a compelling presentation, and attention to what buyers tell us. Before launch, during showings, and through negotiations, each decision matters.
Would staging help? Is fresh paint worthwhile? What can stay exactly as it is? Shelly and the team help you weigh the likely benefit against the cost and timing, then coordinate with trusted stagers, painters, contractors, and cleaners.
A clear plan for your home, your budget, and your timeline.
Recent sales are part of the picture. So are competing homes, condition, location, layout, and what buyers are responding to now. You get a pricing recommendation with the reasoning behind it and a candid discussion of the tradeoffs.
An informed starting point, with room to respond to the market.
In-house. Involved.
Shelly has direct access to The Gunderson Group’s in-house marketing team. Photography, films, property websites, custom magazines, and video brochures are created around your home—and refined as we learn what resonates with buyers.
The conversation continues after an open house. What caught buyers’ attention? What held them back? Shelly brings that feedback straight to the people creating the marketing, so the next presentation can answer the right questions.
A buyer loves the home but hesitates over the kitchen. Shelly can work directly with our marketing director to create realistic renovation concepts, explore different finishes, or show a fresh exterior palette. High-quality AI renderings turn an idea into something a buyer can picture, while the conversation is still fresh.
Creative resources close at hand. A team ready to act.
Where your home is seen
We put your home where buyers and their agents are looking, then give them a reason to take a closer look.
MLS distribution brings your listing to major real estate search platforms. A dedicated property website, Zillow Showcase, and social media give buyers more ways to explore—with carefully sequenced photography, property films, aerial views, and clear details.
Custom property emails put the presentation in front of our local real estate agent network, helping agents recognize a fit for their buyers and share it with them.
Neighborhood mailers and open houses reach people who already know the area, including neighbors considering a move nearby or recommending it to friends and family.
We help prepare the lighting, atmosphere, and presentation before buyers arrive. Custom magazines and video brochures give them something thoughtful to revisit and share at home. Every detail supports a clear, memorable impression.
Beyond the flyer
Zillow Showcase, custom magazines, video brochures, and more represent a meaningful investment of our own time and money. We see them as part of the work you hire us to do.
With Zillow Showcase, we bring together high-resolution photography, property video, an immersive tour, an interactive floor plan, and prominent listing-agent branding. Buyers can explore the home and connect with the team who knows it.
Zillow reports that Showcase listings receive more views and saves on average than similar nearby non-Showcase listings.
Zillow Showcase ResearchPersonally involved
Shelly hosts open houses, speaks with buyers, and stays involved from preparation through offers. Team support gives her more capacity to serve you while she remains your point of contact.
When an offer arrives, she helps you look beyond price to the terms, contingencies, and timing, so you can make an informed decision about what works for you.
After the launch
What are buyers asking? Where are they hesitating? Is the presentation telling the right story? Shelly and the team review the response together and talk through what should happen next.
With marketing in-house, we can revisit photography, refresh materials, and adjust the message as the listing evolves. Price remains part of an honest discussion, alongside preparation, presentation, and feedback.
A clear process. Real investment. Follow-through you can see.
Start with your home
Tell Shelly what you’re considering. She’ll help you decide what to do next.
Talk With Shelly